Case Study: Flywheel Alt Data

Newsletter design

The brief was to design a monthly newsletter that showcases the most topical use cases from the last month, applying the brand colour palette in a thoughtful and sensitive way, while creating an engaging layout.

This was after the successful launch of the Flywheel Alternative Data website, which I designed too.

The developer I worked with helped to bring to life the prototype I made in Figma.

Following the launch of the landing page, I developed a prototype for the training platform that was an idea by management to simplify the onboarding process for trialists. It would also enable more optimised internal reporting. See below a screenshot of the UI interface that I had put forward as a proposal for the welcome section:

Other than digital assets, I produced numerous types of collateral over the years for event participation - these were industry specific conferences that were sponsored by the team.

There was frequently a need for new brochures, pop-up banners, branded merchandise, and powerpoint decks had to be created using the brand guidelines.

Pop-up banner design