I love great design.

Over the last decade, I have had the fortune of working at some of the world's most successful brands: Financial Times, Morningstar, WGSN, Flywheel.

While I worked in business development, I learnt from brilliant design teams, observing how they transformed complex ideas into simple yet engaging concepts, shaping perception and user experience, establishing trust, and supporting sales teams.

Thanks to my last role being so diverse, I had the opportunity to put what I learnt into practice and took on numerous design projects myself over the the course of three years, developing a clear and consistent design language for the Alternative Data team at Flywheel. This was essential to client presentations - as we were showcasing complex data models and methodologies that needed to be easily and quickly digested. What’s more, our collateral had to be memorable. My enthusiasm for organising information in a clear and compelling way led me here.

I have been undertaking courses in branding as well as UX/UI, and have found that my education to date in philosophy, psychology, and painting (rahatabar.com) has been complementary to everything I learn in design.